Tuesday, February 5, 2008

Know Thy Enemy - Recommended Reads

Hi all,

When I was in high school, I had a costume of the Predator alien for Halloween. The idea sounded great and the costume was awesome...right up until I was about to get out of my mom's car. I saw all the students who weren't dressed and I freaked. My mom told me she would take me home to change but that I should do it because (and I'm paraphrasing) "Life is short."

I went to school as the man-hunting alien and won best costume.

Starting in the world of freelancing writing and copywriting requires equal parts reading and doing. Like sitting in my mom's car, it's easy to watch but be scared to do. While I'm all about action, sometimes you do have to sit and learn about the jump you're about to make. I've been reading like I'm on a life sentence and these are some really good selections:

"Guide to Copywriting" by Robert Bly
"How to start your own Copywriting business" by Steven Slaunwhite

So, hit the libary or the bookstore and get these good books under your belt. There's a time to sit and learn. Then there's a time for moving and jumping.

Thanks Mom for reminding me how to go around.

Write on.

Chad

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